Books for Sale

The Advertising and Promotion of Print since the Fifteenth Century

covers an important aspect of the book trade over 4 centuries succinctly.
Nicolas Barker, The Book Collector

Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.

Includes articles by Lotte Hellinga, Julianne Simpson, Michael Harris, Philippa Plock, Charles Benson, Alan Powers, Peter Straus and Udo Göllmann.